GetResponse is one of the most popular products on the market today.
In this, The GetResponse Review, we will look a detailed look into why this is, and let you decide if this something you would like for your business…
The GetResponse software is an email marketing app that gives users the ability to do all the following:
- Create an email mailing list that captures crucial data onto it
- Sends emails to your subscribers on the various mailing lists you have
- Automate your emails to subscribers via the use of the “autoresponders”
- View & Analyze inferential statistics related to the email campaigns you started, which includes: open rate, click through rate, forwards, etc.
In the last few years we have seen GetResponse shift its emphasis to being considered the product with the “all-in-one” e-commerce marketing solution rather then just as a simple email marketing tool. This is evidence by all the features included to its users.
What Features are Included?
GetResponse is basically your one stop shop to all your marketing needs and desires. It includes email marketing tools such as e-commerce features, webinar hosting, landing pages, and automated sales funnels.
In addition, GetResponse has been in business since 1998 and according to the company, over 350,000 individuals and businesses now use the platform for there email campaigns.
While, this may not be as big as some other email marketing tools (notably Mailchimp), it is large enough to provide confidence to its users, and potential buyers, that the company is well-established, and providing a quality platform to users, and to also assure everyone that they are not going to be disappearing into the night any time soon.
GetResponse comes with an unusually large feature of email marketing tools and this is true even with the basic entry level plan.
GetResponse is a great platform and you will get everything you would expect from an email marketing platform – list hosting, templates, autoresponders, analytic and so on. It is truly an all-in-one-marketing and e-commerce solution.
Let’s take a look at some of GetResponse’s distinctive features:
These are e-newsletters that are sent out to your subscribers at intervals of your choosing. For example, you can set then up so that they, immediately after someone signs up to your mailing list, they will also receive a welcome message from you business.
There are numerous amounts of ways to play with this feature and I bet you will find exactly what your looking for.
Marketing Automation Tools
GetResponse offers the basic drip style autoresponders and a more sophisticated version for sequencing emails automatically. This is referred to as, ‘Marketing Automation’. This is available on the Plus plans and higher.
This feature is great because is allows you to create automation workflows using a drag and drop builder!
There are approximately 100 new templates available on GetResponse. Aweber offers 700! However, the 100 templates are varied in nature and the designs are contemporary and user-friendly.
Responsive Email Designs
GetResponse templates are responsive, which means that they adjust themselves automatically to suit the device that an e-newsletter is being viewed on – this can be a mobile phone, tablet, desktop computer, etc. A preview function is also available to help you see how the newsletter will appear on each device.
GetResponse offers a wide range of analytic and reporting options. You will get all the basics of the course such as the open rate, click-through rate, unsubscribe rates, etc. In addition, you will get some useful reporting features worth a closer look at:
- One-Click Segmentation: this option is to help identify those people who did not engage with your e-newsletter and puts then in a segment of subscribers which you can then email again with a different version of the e-newsletter.
- Metrics Over Time: this one will help you find out which exactly one of your subscribers takes an action on your emails. In addition, this will help you time your future mail outs based on this very important information.
- Email ROI: If you add some tracking code to your post-sales page on your website, you will be able to find out how effectively, or not your email campaigns are driving sales, and work out your return on investment.
- Per-User Information: you will have the ability of clicking onto one of your many subscribers and find out exactly where they signed up from, and where they are located.
- E-Newsletter Performance Comparison: you can easily compare the performance of two e-newsletters side by side.
Web fonts in GetResponse
The new GetResponse email creator allows you to make extensive use of web fonts. A wide selection of Google Fonts can be used in your e-newsletters: more then any competing tool on the market!
The wide array in web fonts will help users create an email campaign that maintains brand values and aesthetics.
Split testing involves sending out variants of your e-newsletters to some people on your subscriber list and monitoring the performance of each, and then finally sending out the “best” version to the remainder of your list.
Landing Page Creator
This is one of the features that sets GetResponse aside from the rest. This is because GetResponse offers its users a landing page creator!
You will have the ability to build squeeze pages, test the conversion rate of these pages against each other in real time, in order to roll out the best performing ones.
Mail-chimp recently introduced a landing page creator but it is far less sophisticated then GetResponses and it will take then awhile to catch up in this area.
Host webinars have been recently added to the GetResponse platform. Webinars are typically used as a lead-generation tactic, or a revenue generating feature, the idea of having your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive too by comparison to established webinar solutions.
- Creating a product catalog
- Creating and Running Facebook Ad Campaigns
- Creating Landing Pages
- Adding subscribers to an Autoresponder Cycle
- Driving Users to Sales Pages
- Taking Payment for Product
- Sending Abandoned Cart Emails if Required
Apps and Integration
There are over 140 integration to help you integrate GetResponse with another platform or tool.
You can use these to hook GetResponse up to a popular e-commerce solutions and content management systems such as WordPress or Shopify.
GetResponse pricing according to the four plans:
Basic – starting at $15 per month to send unlimited numbers of emails, and up to 1,000 subscribers.
Plus – starting at $49 per month, for up to 1,000 subscribers
Professional– starting at $99 per month for up to 1,000 subscribers
Max – negotiable
Clearly, as you add more subscribers to your list, the costs also increase. At the top end of the scale, you can expect to pay $450, $499, or $580 per month to use GetResponse with a list containing 100,000 subscribers on the Basic, Plus, and Professional Plans.
In regard to the “Max” plan, the exact pricing will depend on the requirements and list size. In addition, if you are interested in this plan you will need to contact GetResponse to schedule a demo and to discuss your needs and this will result in negotiable pricing.
There are significant discounts available if you are willing to pay 12 or 24 months of service upfront, this will be an 18% and 30% discount (respectively).
In addition, to the paid plans, you can access a free 30-day trial if you access if via this link.
What’s Included in the Plans?
All four of the GetResponse plans cover the email marketing basics that you might expect, which include:
- Import, grow, and host a subscriber list
- An array of themes to select to use for your e-newsletters
- An autoresponder functionality
- Responsive email designs
- The function of split-testing
- Options of Landing Pages
- In-depth reporting
- RSS/Blog to-email functionality
- Comprehensive Segmentation choices
- Social Media sharing tools making it an ease to get connected
There are numerous differences between the Basic, Plus, and Professional Plans, however, the most profound are listed below:
An Automation Builder – this is arguably GetResponses standout feature, this automation builder, which allows you to build some pretty complex autoresponder sequences based on user behavior, is available on the Plus Plan or higher (you can expect to create 5 automation on the plus plan; or an unlimited amount on the other plans).
Conversion Funnels– you will be getting access to more automated sales funnels as you go up the pricing ladder.
Webinars – this functionality is not available to all on the Basic plan and the number of webinar attendees is capped for the Plus, Professional, and Enterprise plans at 100, 300, and 500.
Team Management– you can only have one user account with the Basic plan, you get three with the Plus Plan, and 5 with the Professional, and 10 with the Enterprise.
E-Commerce – the abandoned order recovery feature is only available on the Plus Plan or higher.
Let’s Look at the Competition
If you are happy with the entry level Basic Plan, and the pay-per-month GetResponse plans are a lot cheaper then those provided by many of its competitors, especially if your one of those markers with many email addresses.
If you are considering the level database then GetResponses pricing is fairly competitive – you certainly can host a database containing up to 1,000 email subscribers for a $15 a month with GetResponse, compared to $29 per month on Aweber and Campaign Monitor.
In addition, the pricing for Mail-chimp’s broadly comparable Standard Plan is $14.99 per month, but you don’t get as many features for this.
Interestingly, as you continue to go up in the pricing ladder, GetResponse remains competitively priced.
So if you have a contact list containing between 9,000 and 10,000 records, hosting it on the Basic GetResponse plan will cost you about $64 per month.
- A $4 per month cheaper then Aweber
- A 24 per month cheaper then Campaign Monitor
- $34 per month cheaper then Mail-chimp – the Standard Plan
Some other useful information regarding the competitors plans:
Some competing providers (Mail-chimp and AWeber) offer free accounts for users with small number of records but these do not offer the full range of features that you get on a paid plan – SO Beware.
Further, some solutions (Mail-chimp again being a prime example) charge you to host both subscribed and unsubscribed contacts, which can become a significant hidden cost.
While on the other hand, GetResponse will only charge you for the active subscribers.
If you are prepared to pay upfront for 1 to 2 years, you can utilize some significant discounts with GetResponse that the other competitors just don’t offer.
So to conclude, GetResponse stacks up pretty well against competitors in the pricing department
With GetResponse, there are two methods that you can use to add subscribers to a mailing list.
You can employ a “single opt-in” or a “double opt-in process”.
If you decide on the single opt in process, the person signing up is added to you mailing list the very moment that you hit the submit button on your sign up form.
If you decide on using the double opt-in process, then the person signing up to your list is send an email containing a confirmation link that they must click on before being subscribed to.
The main benefit of having a single opt-in process is that if makes it really easy for users to subscribe to your mailing list .
In addition, it also increases conversion rate and there for the number of subscribers on your list.
A double opt in process is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats.
However, it can also reduce the number of leads you capture – and thus the effectiveness of your email campaign.
GetResponse allows you to make use of either opt-in approach – this is not the case with all the competing products. GetResponse is definitely one of the most flexible platforms out there.
After careful evaluation I am confident that you will find GetResponse to be pretty straightforward to use. Its interface was recently redone and resigned to uncluttered things.
It is certainly easy to do all the basics in GetResponse such as: importing contracts, creating an email campaign, set up autoresponders, and checking statistics.
As for the advanced features, well like its marketing automation tools, the learning curve isn’t too steep here either.
IF anything needed an improvement I would say that GetResponse’s form designer and landing page creator tools could. They haven’t been improved on as much as some other features.
In addition, GetResponse interface stacks up against those of its competitors, but I would say that Campaign Monitor is slightly more user-friendly, and that Mail-chimp interface features a cleaner design.
Further, AWeber’s interface would probably come closest in terms of the look and feel.
Traditionally, GetResponse’s main usability failing involved its email editor because it was clunky and on the slower side.
However, the newest version of the email creator has significantly improved things. It has gotten much cleaner with its intuitive drag and drop interface. It doesn’t crash as often either and its easy to use.
Will this Benefit my Business?
It is one of the most cost-effective ways to host and communicate with an email database.
It is also priced competitively in the marketplace.
This is definitely one of the more interesting products on the marketplace, and this is because if provides email marketing, automation, landing pages, e-commerce, sales funnels and webinars all under one roof.
You can’t go wrong with a free trial length of 30 days – you can always check it out for free and cancel anytime if you feel like it isn’t up to par.
However, I believe you will find substantial use for this marketing platform in your business.
GetResponse is overall a great product and it provides users with email marketing tools, landing pages, e-commerce tools, sales funnels, and educational webinars all under the one comprehensive roof of: GetResponse.
This product is overall recommended for its good value for money, and its packed marketing features.
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